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2021-2024 STRATEGIC PLAN:
community-focused recovery & growth

our mission


We encourage the emergence of artists, development, growth, sustainability, and promotion of Nova Scotia’s music industry. We exist to grow and nurture the NS music industry, retain our own natural resource, and promote investment, by –

  • Providing education, information, opportunities, and resources to our membership and the music community at large
  • Acting as the advocate for the industry to all levels of government and private enterprise
  • Supporting membership in the promotion of the export of NS music regionally, nationally, and internationally.

key
considerations


Development support for artists is greatly needed – grant support, creation, helping them secure distribution, find export markets, revenue streams, etc.

  • Nova Scotia has a rich and diverse music community with a wide range of genres to be served. Equitable access is important.
  • Relationship with current funders is positive and stable. Increased funding would enable the organization to achieve a greater impact. How to increase funding?
  • The pandemic has disrupted the music sector (shift to digital, no travel, etc.)
  • The trend to digital distribution, live streaming, and shorter content. NS artists must be competitive and access new revenue streams. How to help artists rebuild?

goals

Ensure our artists and industry members from equity-seeking groups have ongoing access to support

Educate: help artists identify and attach to new revenue streams in a digital universe.

Support the development and success of artists and music businesses through the COVID-19 recovery process.

Diversify and develop new sources of funding.

actions

Consult with communities to better understand their needs

Create sustainable programming and support- Proactive, ongoing communication and engagement with leaders across equity-seeking groups  

Education for artists who do not have access to resources

Provide assistance with streaming (i.e. gear rental, partnerships) and create opportunities for digital content creation

Leading advocacy for all membership categories on reopening and recovery to identify recommendations on funding and programs needed to accelerate the return to work

Support the mental health of industry members

ID revenue-generating products and services (i.e. project admin for sector events and programs)

Expand corporate partnerships (potentially year-round programs/ operational funding)

Play a larger role in the HRM music scene

measures

Ongoing check-ins with the African Nova Scotian Diversity Committee and other key stakeholders  

Closely monitor grant completion reports to demonstrate the return to touring and overall ROI

Demonstrate leadership in supporting the industry

Maintain consistent levels of export initiatives through the creation of digital content through the recovery period

More higher-value partnerships

Increased operational funding

2023 – 2024
board of directors


’23 report


past reports located under association docs

our by-laws

Meghan Scott

BOARD President

Trevor Murphy

FIRST Vice-President

Dena Williams

SECOND Vice-President

Sarah Jamer

Third Vice-President

Jody UPSHAW

SECRETARY

Sarah Atkinson

Treasurer

Albert Lionais

Director

BLANCHE ISRAëL

Director

CYNDI CAIN

Director

Israel Ekanem

Director

KATRINA LOPES

DIRECTOR

Tracey Williams

Director

Brian Awad

Legal Advisor

questions?
reach out!

contact us!

info@musicnovascotia.ca