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Molson Canadian Nova Scotia Music Week Conference “Music is a Service” Designed by UK’s Music Ally
Participants in the conference will learn about the changing trend in music business and how the model of “Music is a Service” works. Topics range from “Forget the Recording and Focus on Live?” to “Getting the Deal and Hitting the Road” and full day of digital training with a focus on digital marketing, the design and implementation of a promotion and publicity campaign and online social media. Panelists presenting at the conference include:
Martin Elbourne (UK) – The Great Escape Festival, Glastonbury Festival
Kevin Lyman (USA) – Vans Warped Tour, 4 fini inc.
Lisa Paulon (UK) – The Camden Crawl Festival
Scott Cohen (UK) – The Orchard
Carlo Scarampi (UK) – Barfly Clubs
Steve Mayall (UK) – Music Ally
Adam Farrell (USA) – Beggars Group/Matador Records
Erik Nielsen (UK) – Wingnut Music
Ian Richards (UK) – Academy Music Group
Phill MacIntyre (USA) – New England Celtic Arts
Juan Paz (Columbia) – Music Ally
Dave Haynes (UK) - SoundCloud
Molson Canadian Nova Scotia Music Week will also host domestic buyers from the Bringin’ it Home community presenters program and other various festivals and events from our region. Registration is now closed for the Ticketpro 5 Minute Pitch to Buyers http://musicnovascotia.ca/Events/Nova-Scotia-Music-Week/Buyers-Program/.
Molson Canadian Nova Scotia Music Week Conference
“Music is a Service”
Presented by Music Nova Scotia and Music Ally
Music Ally - common sense for the digital age
The leading digital music business information and strategy company, Music Ally, has provided publications, consulting, research, training and events to the music and technology industries since 2001.
Music Ally's executives come from a genuine music business background. Co-founder Paul Brindley was bass player with the early nineties indie band The Sundays, who sold over 3 million albums worldwide. Managing director Steve Mayall has been involved in pioneering digital music services for 15 years and Juan Paz, head of research, manages Colombian award-nominees Superlitio.
Music Ally understands the relationships and the politics that drive the real-world activity within the music industry with support from a full complement of market data, consumer research, and forecasting and trend insight. The publishing division provides a daily news feed compiled each morning in the UK and a regular insight report publishing the latest analysis and insider information every two weeks. It is led by journalists with a wealth of experience, contacts and understanding of all aspects of the changing music business.
And as Music Ally is constantly monitoring the digital music scene, regularly refreshing its sources of information and mixing at every level of the music business, executives are able to anticipate trends before they occur. Music Ally has been quoted by every news source from the BBC to the Sydney Morning Herald, CNN and the Financial Times and works with every major player on the digital music scene from AOL to Yahoo. Brands such as Tesco, Orange, and the BBC rely on Music Ally for digital music consumer research, and Universal Music and the Association of Independent Music look to Music Ally for internal training. Key organizations such as the Guardian, British Music Rights and Deloitte have sponsored must-attend networking events and Music Ally designs the conference components for Popkomm – Germany, The Great Escape – England and now Molson Canadian Nova Scotia Music Week.
In short, no one knows digital music like Music Ally.
Through panel discussions presented by industry leaders we will learn about the changing trend in the music business and how the model of “music as a service” works. These panel discussions are like nothing that’s ever been presented in Atlantic Canada before and is not to be missed.
Panel Discussion Day
Friday, November 6, 2009 – The Rodd Grand Yarmouth
Delegate Pass Required for Admission
5 Minute Pitch to Buyers – Presented by Ticketpro
9:00 AM – 10:00 AM Haley’s Lounge
Here is your opportunity to “pitch” your music/showcase to music buyers attending Molson Canadian Nova Scotia Music Week. Buyers from Music Nova Scotia’s Bringin’ it Home Program and all our international buyers will be your audience. Last year, the Bringin’ it Home buyers purchased nearly $100,000 worth of performances as a result of the pitch session.
Opening and Introduction
10:10 AM – 10:25 AM Yarmouth Room
The tone of the entire digital conference will be set with an introduction from Music Ally.
Speaker: Juan Paz – Music Ally
Keynote Interview
10:35 AM – 11:25 AM Yarmouth Room
Now that you are familiar with how the business has changed, find out how to monetize your content. A look at the new services and how artists will get paid is always a worthwhile conversation isn’t it? This discussion will show you ways to make money that you didn’t know existed before.
Interviewee: Scott Cohen – The Orchard
Interviewer: Steve Mayall – Music Ally
How New Platforms are Changing the Music Business
11:35 AM – 12:25 PM Yarmouth Room
We’ve all heard that the music business has changed and that peer-to-peer and digital download sites are the future. This is the definitive discussion with the world’s digital providers that will set the record straight once and for all.
Panelist: Adam Farrell - Beggars
Panelist: Erik Nielsen - Wingnut
Panelist : Dave Haynes - SoundCloud
Panelist: Scott Cohen – The Orchard
Moderator: Juan Paz – Music Ally
Forget the Recording and Focus on Live?
1:10 PM – 2:00 PM Yarmouth Room
It’s no secret, for many artists, live performances are where the money is and the CD or download is just a promotion for the tour. But while it’s clear that this model works for some stadium bands, can it work for smaller artists? And how do you get on an international circuit?
Panelist: Ian Richards – Academy Music Group
Panelist: Carlo Scarampi - Barfly Club
Panelist: Martin Elbourne – Glastonbury, The Great Escape
Panelist: Lisa Paulon - Camden Crawl, Traffic Marketing
Moderator: Erik Nielsen - Wingnut
Getting the Deal, and Hitting the Road. The Changing Dynamic of the Labels and the Live Industry
2:10 PM – 3:00 PM Yarmouth Room
This interview will open your eyes to what record label & live music executives are thinking these days and how they are working with new artists in these changing times. How has the dynamic between labels and the live industry changed over the last decade? How do both sides work with some of the brands that want to get into music? And what does the future hold for traditional record companies?
Interviewee: Adam Farrell - Beggars Group
Interviewer: Steve Mayall – Music Ally
Music Managers Panel
3:10 PM – 4:00 PM Yarmouth Room
This panel will focus on the changing role of managers in the digital age and will feature music managers from Nova Scotia and beyond.
Panelist: Sheri Jones - Jones and Co.
Panelist: Louis Thomas - Sonic Entertainment Group
Panelist: Scott Cohen - Manager - The Raveonettes
Moderator: Erik Nielsen - Wingnut Music, Marillion
The Debate
4:10 PM – 5:00 PM Yarmouth Room
The Panel and Audience Debate will have representatives from each panel and will discuss music as a service and how best to monetize the new business. This is a no holds barred debate that the audience is encouraged to join and should be a hot bed of new ideas and strong opinions.
Digital Training Day
Saturday, November 7, 2009 – The Rodd Grand Yarmouth
Delegate Pass Required for Admission
5-Minute Pitch to Buyers – Presented by Ticketpro
9:20 AM – 10:20 AM Haley’s Lounge
Here is your opportunity to “pitch” your music/showcase to music buyers attending Molson Canadian Nova Scotia Music Week. Buyers from Music Nova Scotia’s Bringin’ it Home Program and all our international buyers will be your audience. Last year, the Bringin’ it Home buyers purchased nearly $100,000 worth of performances as a result of the pitch session.
Digital Training Day
Facilitators: Steve Mayall and Juan Paz – Music Ally
Here is your opportunity to get “hands on” at the Molson Canadian Nova Scotia Music Week conference. Facilitators from Music Ally will walk you through the step-by-step processes of being a digital artist. Hands on topics include digital marketing, time-saving tips, and design & implementation of campaigns. Bring your laptop!
This day is capped off with a keynote from Warped Tour creator Kevin Lyman that is not to be missed.
Introduction to Digital Marketing
10:30 AM – 11:30 AM Yarmouth Room
• Digital Marketing: the e-tools of the trade
• Key elements of a marketing campaign
• Online marketing
• Metrics
• Customer Relationship Management (CRM)
• Google and Facebook ads basics
• Digital marketing cases
• Useful tools / services
Time-saving via social media syndication
Part 1 – 11:40 AM – 12:30 PM
Part 2 – 1:30 PM – 2:30 PM
• How to use Wordpress or a similar blog as a free or very cheap content management system
• How to create automatic Twitter posts from the headlines of your blog postings
• How to create automatic blog postings from your Twitter tweets
• How to update your Facebook status
• How to send images to Twitter from an iPhone, Blackberry or Mobile Phone
• How to upload videos from your mobile into your content management system
• How to synchronize your Last.fm and YouTube updates so they appear automatically on Facebook
• How to send your blog headlines and Twitter tweets to MySpace
• The difference between Facebook Profiles, Pages and Groups explained
• How to make the most of the viral power of Facebook Events
Online marketing campaigns: Design and Implementation
2:40 PM – 3:50 PM
• Online advertising – how it works and what results can be achieved
• Direct to consumer – how and why a label should develop its own B2C platforms and the role of the artist website
• E-Customer Relationship Management (eCRM)
• Online equivalents of traditional press
• Case studies – analysis of two-three successful music related case studies
• Google Ads in detail
• Facebook Ads in detail
• Mobile apps
Interview with an Icon – Matt Minglewood
4:00 PM – 4:50 PM
After a dozen recordings and thirty years of touring from Cape Breton to Vancouver, Europe and across the United States, Matt Minglewood has earned the respect and loyalty of thousands of devoted fans and will give insight to us all on how to survive the music business for 30 + years and remain as relevant as ever.
Keynote with Kevin Lyman
5:00pm – 6:00pm
Music industry leader Kevin Lyman comes from an extensive background working with internationally known bands like Jane's Addiction, Stone Temple Pilots and Nine Inch Nails. He is experienced in numerous entertainment industry jobs including artist management, booking, tour pre-production, production management, and tour originator. Through this keynote presentation he will discuss his career and share his insight into the changing face of the music industry.
