Your Facebook Musician Page's reach is shrinking....

Over the past several months, Facebook has been reducing the reach of posts by "Pages" within their newsfeed system. This reduction effectively means that if you want your fans to see your posts, you will need to buy ads/promotions for them. Looks like we are exiting the era of cheap/free online music promotion, as far as Facebook's platform is concerned. Now more than ever, the importance of email lists becomes apparent. When you get permission to send updates/info/offers directly into someone's mailbox, you don't have to worry that an intermediary company will hijack your access to the fans that you have worked hard to cultivate. Read more here:

http://www.purplesneakers.com.au/2014/03/free-marketing-is-over-on-facebook/

http://time.com/34025/the-free-marketing-gravy-train-is-over-on-facebook/