A Foundation To Assist Canadian Talent, was created in 1984 concurrent with the launch of MuchMusic, which committed a percentage of its gross annual revenues to stimulate the production of new Canadian music videos. Two years later, when MusiquePlus went on the air, it also became a sponsor, as did MuchMoreMusic when it launched in 1998. The launch of MuchMore (formerly known as MuchMoreMusic) also marked the creation of PromoFACT, an Electronic Press Kit and website production fund for Canadian artists, independent record labels and artist management companies.
MuchFACT is now funded entirely by MuchMusic and MuchMore (formerly MuchMoreMusic). Originally named VideoFACT, the company changed its name to MuchFACT in September, 2009. Along with the name change, MuchFACT expanded its PromoFACT EPK program to include not only traditional EPKs, but also digital music videos, digital EPKs or other digital music related content intended for viral distribution.
For more information, contact rob.bakker (at) bellmedia.ca