CMT Video Assistance Program

Since launching in 1995, CMT's Video Assistance Program (VAP) has distributed an amount in excess of $15 million to the rights holders for the creation of music videos featuring Canadian Country artists. More than 300 Canadian artists and hundreds of independent production companies from coast to coast have benefited from VIP investment.

Over the course of our new licence term, CMT has pledged to continue to support the production of Canadian country music videos and country music programming through its new Video Advantage Program (CMT VAP). The mandate of CMT's VAP is to contribute to the growth of the Canadian country music industry and to encourage new and established Canadian artists to cultivate their musical talents through music videos and program production. Over 40% of the music heard on CMT features Canadian artists. We are extremely proud of our association with great Canadian musical acts, and we are equally proud of the role we play in allowing Canadian filmmakers to develop their careers through the production of music videos and related programming.

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