Nova Scotia Music Week is one of the latest festivals to join the Keychange initiative, a pioneering international initiative supported by the Creative Europe programme of the European Union which empowers women to transform the future of the music industry and encourages festivals to achieve or maintain a 50:50 gender balance by 2022. 

The announcement was made today in Liverpool, UK during the Liverpool Sound City international festival and conference. Nova Scotia Music Week is amoung 40 festivals from across North America and Europe included in today's announcement.