The Unison Benevolent Fund


The Unison Benevolent Fund is a non-profit organization that provides counselling, emergency relief, and benefit programs for those in the Canadian music community who face personal or professional challenges due to hardship, illness, unemployment or economic difficulties.
Unison is for everyone – from songwriters, musicians and performers, to sound techs and roadies, to managers, agents and publishers, to marketing, PR and promotion staff – to anyone and everyone who’s career has been predominately spent in the music industry.
Check out their website for more information.



Bands, Brands, and Backlash

Today's industry update features a couple of pieces from the New York Times that cast a critical eye on the current state of affairs betweent he worlds of music and corporate sponsorship. 

The first, by Jon Pareles makes note of the increase corporate creep at SXSW this year:

"It was, in a way, the income-inequality debate carried into the realm of attention: The tiny fraction of a percentage of performers who have made it big were grabbing even more exposure away from the struggling majority."

Read more here:

The next is a critique of the co-branding ventures now regularly engaged in by corporations and music artists. In this piece, David Carr notes the increasing corporatization of the festival. He takes aim specifically at Lady Gaga, who performed at a special, contest winner-only event set up in conjunction with Doritos:

"Her actions — to happily shill for Doritos, then deliver a lecture on the importance of independent thought — perfectly encapsulate the conflicted state of the industry.

Read more here:

And to top it all off, we have Lady Gaga herself devivering the Keynote Address, wherein she talks about her views on sponsorship:




The experience of being onstage in front of a crowd of drunken revelers is unique and terrifying. There’s a reason drink tickets are standard currency for the legions of touring bands that pull up to one of the thousands of venues in America, lugging Marshall stacks and smelling like a stranger’s cat. But being onstage playing music has an undeniable thrill and that’s why we do it.

However, setting up your gear is another matter entirely. And if you’re in the unfortunate position of not having a road crew, you can feel the prying eyes of ten to twelve jealous local know-it-alls glaring your way as you carefully unpack your cables and guitar, as you hit the snare drum a few times just to make sure it is, in fact, still a snare drum, and  as you search for the house bass rig’s power switch.

You aren’t wrong to think those eyes are judging you, because they most likely are. It’s not based on your clothes or your hair or what shoes you’re wearing. It’s actually solely based on the size of your pedalboard. Unbeknownst to most, the size of one’s pedalboard speaks volumes. Let's look at some real world examples, shall we?


Click here to read full article


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