A powerhouse of 90’s-tinged indie rock/alternative pop, Loviet (pronounced low-vee-it) has made a name for herself supporting critically acclaimed artists like The Beaches, Giant Rooks and Jesse Jo Stark and performing at festivals such as Lollapalooza, Summerfest and Ottawa Bluesfest.
Praised for her “signature, shimmery hooks with emotionally honest lyrics” (Notion) and “addictive, retro pop-rock…” (CBC), Loviet, nee Natalie Lynn, has spent the last 5 years in Toronto honing her craft, touring throughout Canada, UK and the US while growing her fanbase and catalog independently.
Her EP The Nighttime Is All In The Timing, winner of the Music Nova Scotia 2024 Rock Recording of The Year was produced by American indie-rock band Now, Now, is a five-track offering that’s sonically expansive and emotionally charged, described by Loviet as “…lots of guitars, energy, power, and mess.”.
From the unabating urgency of her boldly breathtaking anthem “Broken Lips” to the unapologetic roar of “Star Treatment”, The Nighttime Is All In The Timing finds Loviet soundtracking moments of reckoning and raw reflection through catchy and cathartic upheavals that hit hard and leave a lasting mark.
Backed by her longtime drummer Ryan Perry and bassist Keith Whipple, Loviet’s performances have been described by Exclaim! Magazine’s Megan LaPierre as ‘larger than life’, delivering a show that is fit for an arena.
“Powerhouse' is the type of PR wording that admittedly tends to be hyperbolic, but it feels accurate in Loviet's case. Nova Scotia-bred, Toronto-based Natalie Lynn makes '90s-inspired alt-pop with guts, seamlessly blending glossy synth textures and sludgy guitars that gives her sound a signature gleaming grittiness.”
– Megan LaPierre, Exclaim! Magazine (Canada)
“As her body of work grows, it’s clear that Loviet is here to take up some serious space on the edge of pop’s dancehall mold. A good measure of ‘***k-it’ undertones live in her exhales to help counterattack the industries plastic and emphasize her see-through approach to real stories and guttural songs.”
– Gaffa (Sweden)
“A smoldering soundtrack to breaking out of cycles, Loviet’s breathtaking 'Broken Lips' is an exhilarating indie pop upheaval: A cinematic anthem of soul-searching, inner reckoning, and emotional release.”
– Atwood Magazine (USA)
“With an engrossing, arresting sound and enough personality and bite to stand out from the crowd, up-coming Canadian singer-songwriter Loviet is showing all of the characteristics of someone destined for bigger things”
– Kieran Rogers, Clout Magazine