Business Basics
From your mission statement to filing your emails, Business Basics will walk you through the necessary steps to lay a solid foundation for an effective and successful business in the music industry.

Funding
This session will give you a better understanding of Canada’s major music funding organizations – how they work, how to submit solid applications, and the steps necessary to file final reports.

Marketing
Everything you do requires some form of marketing – from releasing a record to selling show tickets, working an industry conference to building your fanbase.  This session will give an overview of the components of marketing and the importance of consistent branding.

Financial
Basic accounting terms, tracking income and expenses, and organizational tips will all be covered in a session targeted at helping you analyze numbers in a way that will keep your business on track and growing.

Building Your Team
Who does what?  What does it cost?  Where do you start? This session will describe the roles of potential partners, independent contractors, and industry support organizations.

Royalties for Songwriters
This session will demystify the songwriting and publishing world.  From registration to royalties, it will show you how to maximize your revenue.

Social Media
Setting up profiles, optimizing analytics, and developing your brand – we’ll touch on all of it including how/what/how often to post and ad creation targeting.

Live Performance
From selling the show to selling the tickets, this session will all you through the logistics of booking and marketing your shows.

Streaming
This section will walk you through how to register for the different Digital Service Providers (DSPs), how to maximize your artist profile, and how to submit to playlists through various platforms.

Conferences & Showcasing
Find out how to get the most out of conferences and showcases – from making the decision to attend to the best way to showcase your music.

Royalties for Musicians & Master Owner
Feature Artist? Musician? Master Owner?  – whatever your role, chances are you should be collecting royalties for your work.  This session will outline the various royalty streams, your options for collecting agencies, and how to register.

Recording
The Session will walk you through the steps of making a record – from pre-production to pre-release.  We’ll touch on planning, your recording team, budgets, and how to organize your marketing plan.

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basic training